A Launch to Die For: Death Becomes Her

Ahead of the Death Becomes Her announcement, we raised even the most botox-ed of eyebrows with a faux beauty product in an eerily familiar vial: Viva. For a tantalizing week, we became an in-house beauty brand, complete with product photography, parodied reviews, and praise-worthy press. With a newly galvanized cult following, we flipped our beauty-branded channels and launched a glamorous brand campaign with the ultimate trailer drop starring our leading ladies, balancing the same high camp and dark comedy that made the 1992 film unforgettable. Siempre Viva. Live forever.

Death Becomes Her :30 Launch Commercial
Viva Teaser Trailer
Viva in the News