Ahead of the Death Becomes Her announcement, we raised even the most botox-ed of eyebrows with a faux beauty product in an eerily familiar vial: Viva. For a tantalizing week, we became an in-house beauty brand, complete with product photography, parodied reviews, and praise-worthy press. With a newly galvanized cult following, we flipped our beauty-branded channels and launched a glamorous brand campaign with the ultimate trailer drop starring our leading ladies, balancing the same high camp and dark comedy that made the 1992 film unforgettable. Siempre Viva. Live forever.